It’s a holly, jolly (mobile) Christmas
As Forrester analyst Sucharita Mulpuru told retailers during the 2009 Shop.org Annual Summit (and I’ll paraphrase here), “If you like social, you’re going to love mobile.” In the scant year since,...
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Talking with…eBags co-founder Peter Cobb
What a start to the holiday shopping season for retailers! According to reports (and on target with NRF’s predictions), Black Friday weekend saw strong increases with many online retail companies...
View ArticleHow to leverage wish lists and gift registries to maximize sales
As someone who does the vast majority of my shopping online, I’m acutely aware of impending holiday shipping deadlines and at this late stage in the game, I’m hoping online gift registries and wish...
View ArticleSheplers CEO shares 3 tips for digital commerce growth in 2011
The strength of the Shop.org digital retail community lies with each of our members – most importantly the best practices, tips, and insights you each share. As the end of the year approaches and...
View ArticleFacebook for retail: a faith-based initiative?
Last week, a small group from the Shop.org Think Tank met during the NRF’s Annual BIG Show to discuss some of the issues our retail members should be addressing in the new year. While some topics to...
View ArticleGetting social with execs from 1-800-Flowers.com and American Eagle Outfitters
Few can dispute the impact social media has had over the past five years and how it has been a driving force in many retail innovations during the same time period. However, as social media stops being...
View ArticleHave your say: new research underway for social, mobile and marketing
If social, mobile and/or marketing aren’t among the most important areas of focus for you this year – well, I’ll eat my (proverbial) hat. We all need to know more about how each of these key areas is...
View ArticleThree trends to help you plan for the 2011 holidays
We’ve got fresh data on how consumers and merchants tackled and managed the 2010 holiday season. Interesting stuff, to be sure, but you’re probably wondering: “Isn’t there a lot of other holidays to...
View ArticleBIGresearch report showcases trends in tablet retail
The rapid rate at which tablets and smartphones have been adopted in the past 12 to 24 months has left retailers scrambling to understand more about these consumers. Thanks to our research partner,...
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Talking with…affiliate marketing guru Shawn Collins
In the early days of e-commerce, affiliate programs were seen as a top priority for many online retailers. But as time went on, revelations concerning online fraud, spamming, and sketchy search engine...
View ArticleSORO author Sucharita Mulpuru shares insights on this year’s report
The State of Retailing Online 2011 is hot off the presses today, this round focusing on all things online marketing, social media and mobile. Conducted in partnership with Forrester Research, it is...
View ArticleFour ways Rue La La engages and empowers their members
Rue La La has grown tremendously over the last three years thanks to their truly engaged and empowered members. At the Shop.org Online Marketing Half-Day Workshop in New York City on May 3rd, retailers...
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Talking with…OfficeMax marketing exec Bob Thacker
Some people were just born to inspire, and I’m convinced Bob Thacker is one of those people. After seeing him speak at several NRF and Shop.org events on different topics – and receive off-the-charts...
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Shop.org research partners dive into specifics of 2012 social, mobile...
Shop.org’s May is Marketing Month event is closing on a high note this week as we released a new consumer study in partnership with comScore and The Partnering Group. Building on the results of the...
View ArticleSephora’s digital makeover: 3 tips for finding similar success
Sephora is loving all things Pinterest, is mad about mobile, and has targeted social media strategies for YouTube, Instagram, Twitter, and Facebook. This innovative beauty retailer has social, mobile,...
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Talking with…”Word of Mouth Marketing” author, blogger and CEO Andy Sernovitz
“Good marketing is more about brains than bucks.” This is just one glimpse into the many words of wisdom from Shop.org friend, author, and entrepreneur, Andy Sernovitz. In his must-read blog and New...
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Why “mo-cial” is key to engage this year’s back-to-college shopper
Back-to-college shopping is in full swing – and in the realm of online retail, there are a few magic numbers that have caught our eye. First, there’s 37.3% – that’s the number of back-to-college...
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How to meet last minute demands of back-to-college shoppers
College students around the country are wrapping up summer jobs and vacations in preparation for heading back to campus. In NRF’s back-to college (BTC) survey conducted by BIGinsight in early August,...
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How Marks & Spencer took its iconic brand multichannel
Marks & Spencer is a beloved brand in the U.K., but the retailer has had to move fast to keep up with its core customer and new technology while expanding its identity abroad. Multichannel...
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What Facebook, Google and ShopRunner have to say to retailers
Led in a discussion by Kara Swisher, co-executive editor of AllThingsD at the Shop.org Annual Summit, the retail industry leads from Google and Facebook, and leader of ShopRunner shared their...
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